Spend less time digging.
Know where to focus.
You own the results. Adfactor helps you explain them. Investigate changes in Chat and use Monitoring agents to keep watch between account reviews.
The review is tomorrow. The numbers need explaining.
You can see that acquisition costs are up. Finding out which campaigns, audiences, or search terms contributed means another round of reports. Adfactor gives you an analyst to investigate the question with you.
Prepare for the question after the chart.
Ask what changed, drill into the affected campaigns, and follow up on the explanation. Bring the findings and supporting numbers into your next performance review.
Explore the product examplesKeep your priorities under review.
Set a Monitoring objective for the accounts or campaigns you care about. Review material findings and recommendations without starting every investigation from scratch.
Watch our Search campaigns for rising acquisition costs.
Daily review · Selected campaigns
Chat and Monitoring.
Working from your data.
Both use Adfactor’s analysis agent to investigate performance. Ask a question yourself, or have an agent pursue a Monitoring objective on a schedule.
- Explain the change, not just the percentage.
- Choose where to investigate next.
- Keep a record of findings and decisions.
Monitoring recommends. Your team decides.
A finding is an explanation to evaluate, not an instruction to spend more. Review the evidence and the proposed action before making a campaign change.
Start with the account you know best.
Tell us about your team and the performance questions you’re working through.
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