Adfactor / Who it’s forFOR PERFORMANCE MARKETING AGENCIES

Give every client account
a closer look.

Investigate client performance in Chat and set account-specific Monitoring objectives. Keep the data, findings, and decisions in the right client context.

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ANALYSIS FOR YOUR DAY-TO-DAY WORK

Every client has questions. Each account has its own story.

A headline metric rarely explains the whole result. Moving between accounts means rebuilding context before you can investigate. Adfactor organizes analysis around customers and their connected accounts.

CHAT · ANALYSIS WHEN YOU ASK

Go into the client conversation with an explanation.

Investigate a change in the relevant client account, ask follow-up questions, and inspect the supporting numbers. Use the analysis to prepare a clear explanation of what happened and what needs attention.

Explore the product examples
QUESTIONS YOU COULD BRING TO CHAT
What were the biggest changes in this client’s account?
Which campaigns contributed most to the drop in conversions?
What evidence supports the recommended next step?
Your question → Account data → Findings → Follow-up
MONITORING · ANALYSIS ON A SCHEDULE

Set the objective for each account.

Choose the scope and cadence for each Monitoring agent. Review its findings and recommendations in the relevant customer context, with previous decisions available as the work continues.

EXAMPLE MONITORING OBJECTIVE

Monitor this client’s lead-generation campaigns for declining conversions.

Daily review · Selected client campaigns

InvestigateSurface findingsReview
Illustrative configuration
THE SAME ANALYSIS FOUNDATION

Chat and Monitoring.
Working from your data.

Both use Adfactor’s analysis agent to investigate performance. Ask a question yourself, or have an agent pursue a Monitoring objective on a schedule.

Your judgment stays central to the client relationship.

Adfactor supports the investigation. Your team brings client goals, commercial context, and the decision about what to change. A recommendation is not a promise of a better result.

START WITH A REAL PERFORMANCE QUESTION

Start with one client account.

Tell us about your agency and the client performance questions you want to investigate.

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